Kerotin Purple Shampoo is a brightening and toning shampoo, free of sulfates and sodium chloride. Designed specifically for all shades of blonde, gray, and silver hair.
This ultra-moisturizing shampoo with purple pigments gently washes away impurities, eliminates unwanted brassiness, and removes dull yellow tones.
Made In USA
Water, Sodium Lauryl Glucose Carboxylate, Lauryl Glucoside, Cocamidopropyl Betaine, D&C Violet, Glycerin, Coco-Glucoside, Glyceryl Oleate, Hydroxyethylcellulose, Purple Pigment, Glycol Distearate, Laureth-4, Vitus Vinifera (Grape) Extract, Chamomilla Recutita (Matricaria) Flower Extract, D-Panthenol, Potassium Sorbate, Fragrance, Citric Acid, Cyamopsis Tetragonoloba (Guar) Gum, Cocos Nucifera (Coconut) Oil
Massage Kerotin Purple Shampoo through wet hair and scalp and let it sit for 3-5 minutes rather than rinsing out immediately.
This gives the pigments time to perform, fighting brassy tones and enhancing the depth and dimension of your color.